![]() While it is very easy to be cynical about the value (or lack thereof) of NFTs, they clearly fill a very human need to have a souvenir of a moment that means something to you. In many ways, NFTs are a way of tangibly selling a brand’s image or aesthetic, rather than an actual garment - much like the way high-end brands sell comparatively affordable perfumes or makeup. ![]() ![]() When it comes to fashion, the NFTs in question are usually an image file and digital token of an illustration or graphic based on the collection, or a photograph from the lookbook. Still, without the real-world runways of the street to show off our finery, we need some way to peacock online and - for now at least - with NFTs it is. For items presumably prized for their rarity, the explosion of designers selling clothing with bonus NFTs has made them anything but. The presence of NFTs (non-fungible tokens) in fashion has gone from novelty to de rigueur alarmingly quickly.
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